// Impact Dashboard
Annual Profitshare
We don't spread thin. Every year, 45% of our net profits go to a single charity — the one our customers nominate the most. Your purchase is your vote.
Customer Nominations
1
Votes cast so far
Currently Leading
WWF
1 nominations
How the Profitshare Works
You Nominate
Every purchase gives you a vote. Nominate any charity you care about at checkout — local, national, or global.
Nominations Tally
Throughout the financial year, we track every customer nomination in real time. The charity with the most votes takes the lead.
Winner Takes 45%
At year-end, 45% of our net profits are paid to the most nominated charity. One cause. One meaningful cheque.
One Winner. Every Year.
At the close of each financial year, we tally every customer nomination and cut a single cheque for 45% of our net profits to the most-nominated charity. No splitting. No dilution. One cause, chosen by you, receives a transformative donation.